Why Be a Social Analyst?

This is a preview of my course on networking for analysts. Learn more at georgejmount.com/networkingcourse.

I was introduced to the concept of the “social employee” by Mark and Cheryl Burgess, who argue that companies can build a strong brand through the content and creation of their own employees.

I took this concept to heart and became a “social analyst,” getting the attention of peers and influencers. Here is why even chart monkeys should strive to be social.