They overplayed it a bit, but I love the Freakonomics brand. I've read most of the series, but somehow missed SuperFreaknomics, which I am reading now.The authors consistently mention the "economic …
Copywriting and the Other Kind of Model
Think copywriting, and you likely picture shots of glamorous models with pithy slogans.I think of a different model: the business model. Cold, exacting, and anything but glamorous!In Dominic …
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