Analytics & AI for Modern Excel
Understanding how price changes affect customer demand is one of the most valuable insights you can bring to your business. This concept, known as price elasticity of demand, helps answer practical …
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Understanding who your most influential customers are—those who consistently recommend your business—is essential for sustainable, cost-effective growth. This approach, called social influencer …
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ARIMA (short for AutoRegressive Integrated Moving Average) is a classic statistical model for time series forecasting. It works by combining three elements: autoregression (using past values to …
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Feature engineering involves transforming raw data into meaningful variables to enhance machine learning models. It includes creating new features, encoding categorical data, and scaling or …
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Forecasting is a constant challenge for Excel users. Business data doesn’t just grow in straight lines... it shifts with trends, cycles, and noise. Exponential smoothing is a family of methods that …
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Excel users often work with large amounts of unstructured text data, whether it's customer reviews, survey responses, business emails, or social media comments. Extracting structured insights from …
