Transforming Customer Data into Insights: O’Reilly report sponsored by Acquia

I’m excited to share that I served as a co-author on a new O’Reilly Media report sponsored by analytics software provider Acquia. The report, Transforming Customer Data into Insights: A Chief Marketing Officer’s Guide to CDPs, is available in full on the O’Reilly Media Online Learning platform.

Read the report on O’Reilly’s Online Learning platform.

This is a ~50-page report exploring the origins of direct-response marketing, from letters and email through to customer relationship managment (CRM) systems and now the customer data platform (CDP). You’ll learn what’s gone wrong with marketing technology, where CDPs can help the customer experience, and how to get started.

Report description:

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, this shift toward a customer-first experience has been years in the making.

With this report, CMOs, analysts, and business leaders will learn how to pursue customer-centric, data-driven marketing. You’ll learn through case studies how organizations have adapted by providing a customer-first experience. In the chapters that follow, authors George Mount, Lynne Capozzi, and Karen Wood examine the challenges marketers face and the technology solutions that have risen as a result, including customer data platforms.

Through the course of this report, you will:

• Learn how a customer data platform (CDP) will complement your business and existing martech stack
• Examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits
• Get advice on how to build a long-term strategy for using a CDP–and how to get going quickly

Please give it a read and visit other works on my O’Reilly author page, such as live webinars and my book Advancing into Analytics: From Excel to Python and R.